Sizwe Dhlomo describes AKA as a businessman and defends him.

Sizwe Dhlomo describes AKA as a businessman and defends him.

Sizwe Dhlomo describes AKA as a businessman and defends him.

Media personality Sizwe Dhlomo has begun to defend rapper AKA while still calling him an awful businessman. This comes because the conversation around how AKA supposedly took a loss with the Reebok SneAKA deal he had.

Sizwe Dhlomo

AKA revealed how Reebok allegedly didn’t pay him any money or royalties for the collaboration on the custom-made sneaker. When one Twitter user called AKA a “fraud”, Sizwe stepped in to defend him. The media personality turned entrepreneur explained that AKA was a tremendous artist but admitted that the rapper could have done better in handling his earnings properly.

“He’s not a fraud, he’s one among the foremost talented musicians SA has ever seen, but he’s an awful business person and his story regarding his career earnings and what’s thanks to him is tragic,” he said.

Reebok has issued a press release to IOL Entertainment stating that the collaboration was successfully launched last year which they fulfilled all their contractual obligations associated with this. Reebok says that earlier this year, the corporate communicated to AKA that thanks to a shift in their strategy, they might not be ready to renew his ambassador contract and discussed a replacement thanks to work with him within the future.

The company said it had been disappointing that it had to listen to about the problems raised by AKA on social media. the complete statement reads: “Reebok is conscious of the claims made by South African rapper Kiernan Jarryd Forbes, referred to as AKA, on Twitter where he has stated non-payment for the brand collaboration of his custom made Reebok SneAKA.

“In October 2019, we executed a successful launch of the Reebok SneAKA. Upon getting into the connection , both parties were proud of the agreement, and therefore the terms of the launch weren’t disputed.

“Reebok met all of our contractual obligations associated with the launch. Earlier this year, Reebok communicated with AKA and his management that thanks to a shift in strategy, we might not be ready to renew his contract as an envoy for the brand.

“However, we did discuss a replacement approach of working with AKA. Reebok is thus very disappointed to be learning of the problems raised on social media, as we believed the connection to still get on a robust footing to barter potential future deals.

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