Dee Koala scores big with Tommy Hilfiger’s 2021 spring collection

Female rapper Dee Koala is stacking big bucks with her Tommy Hilfiger deal. She is one of the two African artists chosen to model for the Spring 2021 TOMMY JEANS ‘Music takes us further campaign. The other African artist is Yidiz Bezaz from Morocco. Although Dee Koala has worked with Adidas and Red bat before, this lucrative deal is big and worth around R1 million. She took to Instagram and Twitter to celebrate this lifetime opportunity.

Dee Koala is an award-winning South African female rapper who hails from Khayelitsha, Cape Town. Dee Koala dropped her debut album 4 The Khaltsha in 2019. She features Moonchild Sanelly, Lookatups and SimulationRxps. She bagged the Best Female award at the SA Hip-Hop Awards in 2020.

The Spring 2021 TOMMY JEANS ‘Music takes us further campaign is fuelled by a strong unity of musicians, poets And activists. Tommy’s ultimate goals is continuing the company’s ambitious sustainability mission. The company’s high Tec innovations now allows more sustainable fabrications such as using 100% recycled denim. It’s achieved through use of an innovative technique of mixing bedsheets and recycled cotton scraps which surpasses the industrial average of 30% recycled cotton.

The 22 influencers of the Spring 2021 TOMMY JEANS ‘Music takes us further campaign’ are as follows;

independent singer-songwriter
Zoey Lily
rapper Akini Jing
singer-songwriter Dreamer Boy
R&B singer SAYGRACE
rapper KeKe
rapper Mavi Phoenix
DJs Lucia Luciano and Gizem Adiyaman
musician and model Gabriela Richardson
DJ, producer and model Tayahna Walcott
soul singer Annahstasia
DJ Elena Midori
singer-songwriter Curtis Waters
rapper Dee Koala
music manager Yazid Bezaz
poet Kai-Isaiah Jamal
grunge rapper Deb Never
entertainer Batekoo
neo-soul singer J Grrey
model and rapper Rozzy DC
singer-songwriter Rini
rapper and entrepreneur Pretty
Solero independent rapper Yuzion.

The PVH-owned brand has a history of gathering social changemakers to support a range of causes. Just last month, it launched the third edition of its Fashion Frontier Challenge, a program that aims to support BIPOC entrepreneurs working to create a more inclusive fashion industry. Dee Koala not only racks in bucks, she also a chance to break into the international rap scene.

The collection is now available on tommy.com, at Tommy Jeans stores and through select wholesale partners.