Bonang Matheba Bags a Deal With Mtn

It’s fair to say that Bonang Matheba is no longer securing bags are securing her.

The latest addition to Queen B’s glittering CV is a partnership with the largest mobile network in Africa, MTN, on a new app perfectly titled Bonang Matheba’s World.

Bonang shared the news in a video announcement across her social media pages. “Excited to be joining the MTN Family…??? 780k strong, & counting…welcome to Bonang’s World…?? now available on Africa’s Largest Network,” she captioned the funky video announcement.

The app promises exclusive daily content and an Ask Me Anything section. She’s already very responsive to and interactive with fans on social media, so clearly she’s now stepping things up a notch. A queen never rests.

Come into my world, where you’ll get a sneak peek and all exclusive content,” the words dance across the screen in the video, as Queen B poses and dances in various wigs and looks, reminding us why she’s THE megastar.

Excited to be joining the @MTNza Family…??? 780k strong, & counting…welcome to Bonang’s World…?? now available on Africa’s Largest Network – https://t.co/89CsiFrFHS pic.twitter.com/fXS1BxrHJK

— Bonang Matheba ? (@bonang_m) November 17, 2020

Live it, love it, play it” is the app’s tagline. We’re sold. And so are Queen B’s fans, who have flooded her comments with heart emojis, fire emojis and declarations of their undying love and admiration for her (as well as claims that they will stick with the network purely to get access to Bonang content).

This is a clever move because since she’s made it clear that a new season of her hit reality show Being Bonang is unlikely (despite fans’ pleas), it feels like there’s been a big hole when it comes to a steady stream of content for Queen B fans. This new app will obviously solve that problem and possibly win Bonang some new fans – although who isn’t an admirer of the businesswoman and media queen?